A dream can make you question what is real. Reality can make you question your dreams.
You find that what you believed for all these years to be love is in fact, the dream of love. Like the advertisements on television paint an idyll of life, of houses, of cars; so do we paint our own idyllic vision of love.
In a consumerist society television and advertising add to the common feelings of "needing" things. Advertising shows us how much better life is with a certain product. We long for what we don't have. Programs show us the lives of the rich who have everything and we feel we would be happier if we too had that car or that dress or that phone. Because this way of thinking developed with us as we grow-from our most susceptible time as a child onward- we carry it over from the material world to the emotional world.It is a cliche in films to hear people say "You're not in love you're in love with the idea of love", but it is true that we develop within ourselves an "Idea" of love.
And where do we find this idea? Where do we learn to develop idyllic ideas? Television and in particular advertising. Love becomes the smiling man and woman on the sofa or holding hands in the new kitchen. The world of constant smiles. The perfect vistas.
We dream a dream of love and we love that dream. The most dangerous dream is the dream of love. We throw away what we have because it isn't what we see in our dream but we leave ourselves empty and alone.
You find that what you believed for all these years to be love is in fact, the dream of love. Like the advertisements on television paint an idyll of life, of houses, of cars; so do we paint our own idyllic vision of love.
In a consumerist society television and advertising add to the common feelings of "needing" things. Advertising shows us how much better life is with a certain product. We long for what we don't have. Programs show us the lives of the rich who have everything and we feel we would be happier if we too had that car or that dress or that phone. Because this way of thinking developed with us as we grow-from our most susceptible time as a child onward- we carry it over from the material world to the emotional world.It is a cliche in films to hear people say "You're not in love you're in love with the idea of love", but it is true that we develop within ourselves an "Idea" of love.
And where do we find this idea? Where do we learn to develop idyllic ideas? Television and in particular advertising. Love becomes the smiling man and woman on the sofa or holding hands in the new kitchen. The world of constant smiles. The perfect vistas.
We dream a dream of love and we love that dream. The most dangerous dream is the dream of love. We throw away what we have because it isn't what we see in our dream but we leave ourselves empty and alone.
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